Traditional linear TV viewing is on its way to the grave. It’s not a question of if, but when. Ask any 15 or 20-year-old and they all say the same thing, “we don’t really watch TV.” It’s all become digital. And after a few years of trying to battle it out, the TV networks have realised that this wave of digital disruption is here to stay - they have now joined the stream of streaming services.
Netflix, the pioneering giant of the industry, is now facing off an array of innovative niche players and industry giants in its backyard. So what will happen going ahead –
TV networks will continue to exist until their current loyalists have some say. But it will be moving its focus to the online world. The content, its packaging, its availability, etc. will all be according to the established streaming services ecosystem. This shift is characterised by what is happening in the UK where 4 out of 10 viewers say that online video services are their main way of watching television and film. The traditional broadcasters still hold a majority but are losing ground fast. People on average watched 49 minutes less of TV as compared to 2012.
Good content and pricing will be the two differentiators – with so much great content, people will look carefully before subscribing. They only have a set budget, a drop in the quality of the content might make them switch.
Internet speeds and pricing will be essential to maintain this growth. The Pandemic has given streaming services a boost, and the 5G roll-out will create an even bigger impact.
But what about the TV set in all this?
These new TV viewing habits are naturally impacting the TV manufacturing industry as well. Manufacturers must pivot to Smart TV technology to ensure their own growth too! As entertainment becomes more private and personalized there is a growing number of youngsters who just consume content on their personal devices, making TVs more intelligent will bring back family viewing time.
A Smart TV is not essential for viewing streaming content, one can easily do the same with a Fire TV stick or a Roku streaming stick, but for anyone considering buying a new set, the smart TV is the only choice. They not only consolidate your streaming content viewing experience but also become a surrogate voice assistant. Using them as smart assistants means homeowners can integrate and control other smart home devices with their smart TV.
At Mila, our Smart TV setup is one of the most sought after services because most first time buyers find it hard to set-up and understand the functionalities on their own. Here it is essential that Mila Pros ensure optimum settings for not just the TV set but also of the Internet connection. If you are installing these smart TVs in households with older members then sensitizing them about the voice control functions is important as well. Remember, there will be hiccups the first few weeks as people get used to the new TV, so, do add follow-up help or remote support in your service package.
If you have been called up for a Smart TV service, then we recommend that you position yourself as a tech support assistant with a wide knowledge of the smart home tech sector. Smart tech adoption is on the rise and homeowners are always on the lookout for a professional to help them understand its intricacies. Conveying a broader expertise will ensure you get the first call!